Privacy Policy
Holdline (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website or book a demo.
We are based in Peterborough, Ontario, Canada, and we handle personal information in line with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA).
Information We Collect
When you submit the demo request form on this website, we collect the information you provide: your name, business name, phone number, email address, city or metro area, and the approximate number of accounts your business services.
When you book a demo through the booking calendar on our website, the calendar provider (Calendly) collects the name, email address, and any answers you give, and shares them with us so we can hold the appointment.
If you become a client, we also receive and process business information you send us in the course of delivering our services, including your business phone and call-forwarding details, your Google Business Profile review link, and the customer contact details needed to send review requests.
Calls We Answer for Our Clients
Our clients are heating and cooling companies. When someone calls one of them and the call is answered by the assistant, the call is recorded and transcribed so the caller’s details are captured accurately. Callers are told at the start of the call that it is being recorded.
We collect the details the caller gives, such as their name, phone number, address, and what they need. We use them only to send the caller a confirmation text on our client’s behalf and to pass the request to our client.
The recordings, transcripts, and caller details belong to our client, the company the caller was trying to reach. We process them on our client’s behalf to deliver our service and do not use them for our own purposes. If you called one of our clients and want access to or deletion of your information, you can contact that company directly or contact us and we will pass your request on.
We may also collect standard technical information automatically when you visit this website, including IP address, browser type, pages viewed, and referring source.
How We Use Your Information
We use the information you provide to contact you about your demo request, to prepare and run that demo, and to answer your questions. If you become a client, we use it to deliver the services you have engaged us for, to send service updates and reporting, and to bill you.
We use technical and analytics information to understand how this website performs and to improve it.
We do not sell your personal information. We do not rent, trade, or otherwise make it available to third parties for their own marketing purposes.
Text Messaging (SMS)
We offer two separate, optional text message programs. You may opt in to either, both, or neither. Consent to receive text messages is not a condition of any purchase or service.
Marketing messages. If you check the marketing consent box, you consent to receive marketing text messages about special offers, discounts, and service updates from Holdline at the phone number you provided. Message frequency may vary. Message & data rates may apply. Text HELP for assistance, reply STOP to opt out.
Non-marketing messages. If you check the non-marketing consent box, you consent to receive non-marketing text messages from Holdline about appointment confirmations, consultation scheduling, and follow-ups. Message frequency may vary, message & data rates may apply. Text HELP for assistance, reply STOP to opt out.
Opting out. Reply STOP to any message to stop receiving that category of messages. Reply HELP for assistance, or contact us using the details below.
Sharing. Text messaging originator opt-in data and consent will not be shared with any third parties or affiliates for marketing purposes.
Carriers. Mobile carriers are not liable for delayed or undelivered messages.
Our text messages follow Canada’s Anti-Spam Legislation (CASL). Every message identifies the sender, and you can reply STOP at any time to opt out. Opt-outs are honoured within 10 business days.
Information Sharing
We use third-party service providers to operate our business. These may include our customer relationship and messaging platform, telephone, call recording and text message providers, our online booking calendar (Calendly), email and calendar providers, payment processing, and website analytics. These providers may process your information only as needed to provide services to us, and are not permitted to use it for their own purposes.
We may disclose information where required by law, to comply with legal process, or to protect our legal rights.
As stated above, text messaging originator opt-in data and consent are never shared with any third parties or affiliates for marketing purposes.
We are based in Canada and use service providers located in the United States and elsewhere. By submitting information to us, you understand that it may be transferred to, stored, and processed outside your country of residence.
Cookies and Tracking
This website does not itself set cookies or use third-party tracking technologies for advertising or behavioural profiling. The booking calendar on our home page is provided by Calendly, which may set its own cookies when it loads; Calendly’s privacy notice explains how it uses them. We may collect standard technical information such as IP address, browser type, and pages viewed for security and performance purposes. If we introduce analytics or advertising cookies in future, we will update this policy and, where required, request your consent.
Data Security
We take reasonable technical and organisational measures to protect the information we hold. This includes serving this website over an encrypted connection, limiting access to systems that hold personal information, and using established service providers with their own security practices.
No method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
Your Rights
You may request access to the personal information we hold about you, ask us to correct it if it is inaccurate, or ask us to delete it. You may also withdraw consent to marketing communications at any time.
We will respond to requests within 30 days, as PIPEDA requires. If you are not satisfied with how we handle your information, you can contact the Office of the Privacy Commissioner of Canada.
To make a request, contact us at sulaiman@holdlinecalls.com or 416-625-4486.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date shown at the top of this page. We encourage you to review this page periodically. Continued use of this website after changes are posted constitutes acceptance of the updated policy.